February 28, 2006, 8:12 am

FOR IMMEDIATE RELEASE

Website to Usher in New Era of Usability and Attractiveness for Pixel Ad Sites
Washington State Entrepreneurs Launch World’s First 100-Million Pixel Ad Site

Woodinville, WA -February 26, 2006 – Today’s unveiling of thelogolist.com (The Logo List) by Seattle-area couple Tim and Kim Knuth promises to introduce an unprecedented level of practicality, usability, and attractiveness to the exploding field of pixel advertising.

The creation of this new concept in internet advertising last August by British college student Alex Tew spawned a deluge of copycat sites, all with the same basic theme: the selling of ad space in the form of individual pixels. Like the original, most of these sites have one page for ad placement, usually a slab of color overlaid with a grid pattern. Advertisers generally buy one-hundred pixel blocks- the smallest easily clickable area- for a small image or logo, a pop-up tool-tip with the name of the company, and a web link to their company’s website.

What makes thelogolist.com unique is that the couple’s attention to functionality and design make it much easier than with most other pixel ad sites for the shopper to find what they are looking for. The Knuth’s have organized their site by metro area for the United States. The site’s 100 pages include 99 metro areas (or, in the case of sparsely populated areas like Wyoming, states or regions), for a total of 100 million available pixels.

Advertisers stand to gain from thelogolist’s regional organization because shoppers will often be looking for services located in their own city. This will be especially beneficial to small businesses because of the low cost per ad and the high volume of traffic the site is likely to attract.

“We are absolutely looking to reinvent the wheel of pixel advertising,” says The Logo List co-founder Timothy Knuth. “We created a site that brings a variety of ads together in one spot. On top of that, we raised artistic standards and did something new. It’s pixel advertising with a flare.”

The Logo List’s other co-founder, Kim Knuth, says, “When we first heard about pixel ads, we were intrigued, but instead of jumping right in, we waited to see which direction pixel advertising would take.” While Tew designed his advertising webpage to be a gray grid, many copycat sites have done little to advance the complexity of the website’s overall design or had a vision of where pixel advertising could go. “We waited, but the next step never came. That was when we knew we could do something different to mature its evolution.”


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Thelogolist.com is designed to be innovative in several ways. Instead of one page for pixel ads, the site has 100. Businesses all over the country can advertise locally or nationally. And instead of a grid of boxes over a slab of color, thelogolist.com uses a grid-free color photograph as the backdrop for each page.

The Logo List’s founders believe that even though pixel advertising is in its infancy, it’s here to stay. “The continuing interest in pixel ad sites shows that it has the potential for longevity, but only if it continues to grow conceptually,” says Tim Knuth. “Our site is the first one to lead the way in this new field, and our company is excited by the opportunities in store.”


View the next stage of pixel advertising at:
http://thelogolist.com

Contact Information:
Timothy Knuth
E-mail: tknuth@thelogolist.com
Phone: 425.605.0454
http://thelogolist.com

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